Anadolu Efes Consumer Products are Among Global Powers of the Sector

the report that examines the greatest cosumer product companies of the world, Efes is among the first 250 companies according to endorsement ranking and the first 30 companies in terms of evaluation of non-material fixed assets.

Deloitte, one of the leading companies of the world in supervision and consultancy, examined the globally greatest companies of consumer products sector in the report titled “Global Powers of Consumer Products 2012” . In ranking of the report, Efes has been one of the three Turkish companies among the first 250 according to endorsement as well as the only Turkish company ranked in the first 30 according to the analysis named “Q ratio”.

Data of 2010’s public domain net sales of the examined companies has been used in analysis of the first 250 companies of the report. In Q ratio analysis, rates of public companies’ market values to material fixed assets have been examined.

Total net sales of all companies ranked in the greatest 250 have exceeded 2,82 trillion dollars in 2010. According to Deloitte’s ranking, Anadolu Efes comes in the 228th place among total 250 companies with endorsements between 2,5 billion dollars and 135 billion dollars. Efes is the only representative of Turkish food and beverage sector ranked in the greatest 250 of the world.

Alejandro Jimenez, Anadolu Efes Beer Group President, said the following about Deloitte’s report: “In 43 years’ history, Efes has always aimed at producing sustainable value for the shareholders since the foundation. With out strategy and determined applications formed based on this perception, we are the 12th greatest beer producer of the world and 5th of Europe. I think our position in this extensive report of Deloitte is very elating in terms of displaying the global competition power the Turkish industry has reached.”

Why is “Q ratio" important?

In this extensive report of Deloitte, it is stated that endorsement size of a company cannot tell anything in terms of future performance of the company though it certainly is a remarkable indicator. Similarly, it is referred that analyses based on market value only cannot tell much about the future either. On the other hand, it is stated that it carries a significant meaning that Q ratio, named as the rate of company’s market value to material fixed assets, has got a value higher than 1. Accordingly, Q ratio higher than 1 means that financial market participants positively evaluate the non-material fixed assets of the related company such as brand, differentation, innovativeness, customer experience, market power, customer loyalty and successful management. A Q ratio lower than 1 indicates that there is no value created in terms of non-material fixed assets and sufficient profit cannot be generated in return for physical assets of the company.

As the only Turkish company which made it to the ranking of the first 30 consumer products companies of the world according to this meaningful criterion, Efes’ Q ratio has been calcuated as 2. Efes takes the 29th place in the ranking where Coca Cola Company is 25th with a value of 2,12.

http://www.deloitte.com/assets/Dcom-BruneiDarussalam/Local%20Assets/Documents/Global%20Powers%20of%20CP%202012_Deloitte_Web.pdf