Product Responsibility

We believe our products add a positive value to social life when enjoyed by responsible consumers familiar with beer culture and we are working to develop the consumer experience in that direction.



We conduct communication practices and projects in all our operation countries in order to inform consumers on responsible consumption behaviours.

Our Goal:


We will maintain studies on consumer-oriented quality systems. We will conduct all marketing activities in line with a responsible consumption approach.

Product Responsibility Management Structure:


Product responsibility, having a significant place in sustainability priorities, is managed under product portfolio management and the responsible consumption dimensions. These performance dimensions, in which achievement is enabled through common sense established in multiple fields of expertise, are managed with mutual practices of units operating under Market Development and Commercial Directorate, Supply Chain Development Directorate and Corporate Affairs, Regulations and Administrative Affairs Group Directorate.